Transform narratives about the African experience by bringing self-described African experiences to the forefront;

Address the under-explored potential for African musical theatre by providing an incubator for a new musical theatre form to emerge;

Amplify untold stories that are inherently African to engage young and old audiences locally, regionally and globally, in necessary conversations around pressing social themes;

Respond to the longing of local artists to gain necessary tools in musical theatre to create their own fusions that are expressive of their African identities;

Support the transmission of cultural practice through mentorship from older and more experienced artists to young and emerging artists that represent the next generation of African creatives;

Work with local and global mentors to support an artist-driven space for self-discovery;

Document, preserve and reflect upon a contemporary musical theatre evolution;

Explore methods that combine contemporary cultural and generational perspectives with the potential of transforming the global musical theatre canon.